Reverse Midas

[Oxbow]

Everything rugby administration touches turns to shit.

https://www.bbc.co.uk/sport/rugby-union ... mr0kgjk4ro

[fishfoodie]

Everything rugby administration touches turns to shit.

https://www.bbc.co.uk/sport/rugby-union ... mr0kgjk4ro

All advertising people should burn in HELL !!!!!!

[inactionman]

reminds me of a mars bar.

[fishfoodie]

reminds me of a mars bar.

Or the branding on a CBeebies show, i.e infantile

[Guy Smiley]

Everything rugby administration touches turns to shit.

https://www.bbc.co.uk/sport/rugby-union ... mr0kgjk4ro

Rob Alderson, editor of Design Week,, external said the rebrand caught him off-guard, but added that it may age better than fans expect.

"I was surprised, it didn’t feel to me like the Six Nations," he told BBC Sport. "But that might be exactly what they are going for.

"If they are trying to expand the Six Nations to reach new people, something that doesn't feel like the Six Nations is probably quite a smart move.

"The problem is we get this stuff as a visual, without the context of what they were going for or how it will be used.

"We haven't seen it in context, on kit, in stadiums or in on-screen graphics.

"The most famous example in the design world was the London 2012 logo – people hated that logo when it came out in 2007, but by the time the Games came round and people saw it on different things and around London, minds had changed and it had become sort of loved.

These cunce deserve some special place in a beige hell.

[Niegs]

reminds me of a mars bar.

Australia have Cadbury, the 6N are fit to reveal their new sponsor:

[sockwithaticket]

What the actual fuck is that?

"The problem is we get this stuff as a visual, without the context of what they were going for or how it will be used.

"We haven't seen it in context, on kit, in stadiums or in on-screen graphics.

There is absolutely no way that logo looks good on a kit.

[Yeeb]

Don’t mind it so much , but what the flaming fuck-balls are these chinless twats doing spending money on something needless like a rebranding for a competition ?

Can only think there are some politicians or local govt types involved because that is a shocking waste of money

[Paddington Bear]

Looks like someone has just opened up a bar and grill off the motorway near Carlisle

[GrahamWa]

It's muck but it will enable them to integrate the womens one with inverting the first letter with the mad font that they have used.

[fishfoodie]

This story does nicely distract from the RFU struggling to justify why Sweeney deserves to get paid 7x as much as the PM, while amateur & Profession game goes down the shitter, & England will soon be looking for another new coach, while handing out golden parachutes to the shit ones they previously hired ?

[Uncle fester]

It's atrocious

[Jethro]

It's atrocious

I was going to say it could look worse, but then ... naw, what on earth were they thinking, okay some shrooms went down in that meeting right?

[ScarfaceClaw]

It looks like something off Danger Mouse. Perhaps the next step is for the crowd to sing that theme tune rather than Swing Low.

[TedMaul]

Why all the rage, isn’t it heartwarming to see people still using Clip Art?

[Slick]

Looks like someone has just opened up a bar and grill off the motorway near Carlisle

[Slick]

If they are trying to expand the Six Nations to reach new people, something that doesn't feel like the Six Nations is probably quite a smart move.

And here we have it, everything that is wrong in one sentence

[epwc]

Why all the rage, isn’t it heartwarming to see people still using Clip Art?

[Hal Jordan]

It looks like something off Danger Mouse. Perhaps the next step is for the crowd to sing that theme tune rather than Swing Low.

I'm down for that, it's a way better tune,.amd people might learn more than one line to bray.

As for the logo, 100% designed to be viewable as a compressed icon on social media - see also Northampton's new badge.

[Slick]

It looks like something off Danger Mouse. Perhaps the next step is for the crowd to sing that theme tune rather than Swing Low.

I'm down for that, it's a way better tune,.amd people might learn more than one line to bray.

As for the logo, 100% designed to be viewable as a compressed icon on social media - see also Northampton's new badge.

I was in a bar in London last week and there was a Welsh male choir in who were on a tour. Magnificent couple of hours with them going through the full range of Welsh rugby classics. We answered with a FoS and a bit of Bonnie Banks, then a group of pissed up Inglishers did Swing Low. Everyone just went home after that.

[inactionman]

It looks like something off Danger Mouse. Perhaps the next step is for the crowd to sing that theme tune rather than Swing Low.

I'm down for that, it's a way better tune,.amd people might learn more than one line to bray.

As for the logo, 100% designed to be viewable as a compressed icon on social media - see also Northampton's new badge.

I was in a bar in London last week and there was a Welsh male choir in who were on a tour. Magnificent couple of hours with them going through the full range of Welsh rugby classics. We answered with a FoS and a bit of Bonnie Banks, then a group of pissed up Inglishers did Swing Low. Everyone just went home after that.

Swing Low is beautiful when sung well. Which, of course, it rarely is.

[Slick]

I'm down for that, it's a way better tune,.amd people might learn more than one line to bray.

As for the logo, 100% designed to be viewable as a compressed icon on social media - see also Northampton's new badge.

I was in a bar in London last week and there was a Welsh male choir in who were on a tour. Magnificent couple of hours with them going through the full range of Welsh rugby classics. We answered with a FoS and a bit of Bonnie Banks, then a group of pissed up Inglishers did Swing Low. Everyone just went home after that.

Swing Low is beautiful when sung well. Which, of course, it rarely is.

Agreed. Even in a rugby club situation it can be great. This wasn't.